It's like UNO, except there are goats, magical enchiladas and kittens that can kill you. Players take turns drawing cards until someone draws an exploding kitten and loses the game. The deck is made up of cards that let you avoid exploding by peeking at cards before you draw, forcing your opponent to draw multiple cards, or shuffling the deck. The game gets more and more intense with each card you draw because fewer cards left in the deck means a greater chance of drawing the kitten and exploding in a fiery ball of feline hyperbole. For 2-5 Players Plays in 15 Mins For Ages 7+ Features Fun, easy to learn rules Anybody can play Quality art and components Benefits Raised 8.7 million on kickstarter Strong Worldwide Marketing Campaign comes with strong brand awareness in target audience Brand loyalty has customers come back for different versions and expansions of the game