NQ4 AI Gen2 Processor
This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're watching streaming services, playing your favourite video games or watching live sports.1

Quantum Matrix Technology Plus
Quantum Matrix Technology brings innovation to TV display technology. Using our proprietary Quantum Mini LEDs with precise light control, Samsung have enhanced picture quality, delivering incredible detail, deep blacks and brilliant contrast.2

Dolby Atmos®
Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.3

Neo Quantum HDR
Watch your favourite films come to life in new detail with Neo Quantum HDR. Dynamic contrast and colour helps reveal what you might have missed in particularly dark or light scenes, delivering stunning scenes for you to enjoy.4

Settings that intelligently optimise picture and sound
AI Mode offers a quick access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to the surroundings and the content you're watching.

Sound that adjusts to your surroundings & content
Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.5

Boost shows and movies to 4K resolution
Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.6

Intelligently enhanced colour expression
Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.7

Sharpens and smooths the motion of objects and text with NQ4 AI Gen3 Processor
Our AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.8

Transform your content quality
Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR-like) quality by using AI algorithms to deliver brighter highlights, more vibrant colours and clearer details.9

Enjoy a full range of authentic colours 
As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So, you can be sure that you're getting a rich, true-to-life viewing experience.10

Get smooth motion for games up to 144Hz
Level up your gaming experience with exceptional motion enhancements up to 144Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.11 HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.11

Easily discover and access your games from one screen
Save time and speed up the game selection process.12 Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.13 Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.12

Tear free, stutter free, low latency HDR gaming
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides an immersive HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.14

Optimise your gaming experience
Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.15 

Virtual sound that tracks the action
Create a surround sound experience with virtual top-channel audio that follows the action so that you can be immersed in the audio.16

1. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
2. Compared to Samsung TV without Quantum Matrix Technology Core
3. Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.
4. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
5. Performance may vary depending on installation environment and surroundings.
6. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
7. Compared to 2024 Samsung Smart TV.
8. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
9. Compared to SDR content on 2024 Samsung TV models. The quality of the picture may vary depending on source content and viewing environment.
10. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.
11. Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.
12. A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
13. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.
14. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
15. Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported in some refresh rates. Game Bar UI is subject to change without prior notice.
16. The quality of sound effects may vary depending on the source content, installation and environmental characteristics.