Your routine, simplified.

A new way to straighten hair from wet to dry, in 25% less time.¹ No heat damage.²

2-in-1 drying & straightening with air, in 25% less time.¹

No hot plates. No heat damage.²

Powerful, directional airflow smooths and aligns hair for an everyday straight style.

• Airflow is projected downwards at a 45° angle to create the tension needed to align hair for a smooth end style – without the need for extreme heat.

Preserves hair strength and colour.

• Wet to natural straight with 60% less colour fade.3

Protect your natural shine.

• Wet to natural straight with 28% less moisture loss.3

Easy natural styling

• Creates a naturally straight style with reduced frizz and flyaways4, for a smooth and shiny finish with natural volume.

Convenience without compromise

^{Combines two steps in one - drying and styling - saving you time without compromising your style or hair health. Plus, a styling mode to refresh from dry hair.}