The Dunlopillo Therapillo Flexible Support Pillow is like memory foam, but smarter.

Filled with Dacron Memorelle microfibre.
This fibre features technology which gives pillows a memory foam-like feel but with improved flexibility and comfort. Tests have been run to prove that the settling in characteristic of Memorelle is similar to Memory Foam.
As a result, the Memorelle fibrefill has supportive properties similar to memory foam for head and neck support, but the fibres continually adjust to the movement of the head and neck.
The Memorelle pillow is more gentle on pressure points as the fibre technology allows for fluid movement, so pressure is more evenly distributed and the head and neck rest comfortably.
Memorelle fibrefill is Anti-microbial treated, inhibiting the growth of bacteria, mould, mildew and dust mites.